GIỚI TRẺ VIỆT NAM GÌN GIỮ BẢN SẮC VĂN HÓA QUA ÂM NHẠC HIỆN ĐẠI TRONG THỜI ĐẠI TOÀN CẦU

Abstract

     In the current context, elements of folk culture are increasingly being explored by young Vietnamese artists as a creative resource in their musical productions. The fusion of modern music with traditional culture gives rise to melodies that are rich in national identity while still retaining a contemporary spirit. This combination facilitates greater engagement with the younger generation (Gen Z) and enhances their appreciation of cultural values. To clarify the relationship between music and identity, as well as how Vietnamese youth use music as a means to connect with and preserve national cultural identity in the era of globalization, the research team employed a quantitative method through surveys of university students regarding their perceptions and attitudes toward traditional music. This was combined with a case study approach to conduct an in-depth analysis of two musical works - “Bắc Bling” and “Đào Liễu” - based on criteria such as musical elements, imagery and social messaging, societal and media impact, and cultural - social value. The research findings reveal that the younger generation is not indifferent to traditional culture. On the contrary, they are actively engaging in creative processes that incorporate traditional elements into modern music. These musical productions not only shape new aesthetic preferences but also foster intergenerational dialogue and spread effectively through digital platforms. This affirms that cultural preservation can be achieved through creativity, adaptation, and innovation - demonstrating the proactive cultural dynamism of Vietnamese youth in the age of globalization.