Xuan Giao Chu1,
1 Institute of Cultural Studies, Vietnam Academy of Social Sciences

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Based on ethnographic field surveys over many years in a coastal village of Fukuoka (Japan) combined with a historical anthropology approach, this article presents and explains an exception to the existing theoretical framework on tourism and tourism development in the fields of folklore and cultural anthropology in Japan. It is the case of an isolated and completely unknown small island that has been deeply involved in the local tourism service system since the early twentieth century and became a famous resort destination for a large area covering the two prefectures of Fukuoka and Saga for about half a century, and then faded very quickly after 1945, with the result that it now looks pristine as if nothing has changed since ancient times. Since current theories on tourism often focus on the present, it is easy to overlook individual realities in localities. These individual realities can only be discovered by combining the long-term field survey method with an historical anthropology approach (harmoniously combining data from observations at the present with on-site documentation).

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