NHẬN THỨC CỦA GIỚI TRẺ VỀ TÍN NGƯỠNG THỜ MẪU (TRƯỜNG HỢP SINH VIÊN TRƯỜNG ĐẠI HỌC THĂNG LONG)

Abstract

This study aims to examine the levels of awareness, attitudes, and behaviors of students at Thang Long University regarding Mother Goddess Worship - a form of Vietnamese folk belief and an important component of the country’s intangible cultural heritage. The research employs a combination of document analysis and quantitative survey methods using a five-point Likert scale questionnaire. A total of 120 students were selected through convenience sampling, ensuring diversity in gender, academic disciplines, and year of study. The findings indicate that students generally possess a positive perception of the cultural and spiritual value of Mother Goddess Worship. However, actual participation remains limited due to a lack of experiential opportunities and insufficient support from educational and social environments. The study emphasizes the crucial role of youth in preserving and promoting this heritage in the context of modernization. Accordingly, the study proposes several practical measures: integrating content on Mother Goddess Worship into university curricula through interdisciplinary modules or seminars; organizing field trips and experiential learning activities at prominent Worship sites such as Phủ Tây Hồ and Phủ Dầy; and developing creative digital media campaigns (e.g., videos, infographics, social media content) tailored to students' communication habits. These strategies aim to narrow the gap between cultural awareness and behavioral engagement among young people.