Phát huy sức mạnh mềm qua ngoại giao văn hóa – trường hợp Hallyu của Hàn Quốc và bài học cho Việt Nam

Abstract

Cultural diplomacy is an important tool in the strategy to promote each nation's soft power, contributing to enhancing the country's image on the international stage. South Korea stands out as a successful example of using culture as a means of diplomacy, with the Korean Wave (Hallyu) playing a key role in spreading the national image. This study focuses on analyzing South Korea's cultural diplomacy strategies, thereby drawing reference lessons for Vietnam. Survey results and document analysis show that South Korea's success lies in the close coordination between the government and the private sector, thereby forming a comprehensive 'ecosystem' to maximize cultural soft power. Based on this reality, this study proposes some orientations for developing cultural diplomacy for Vietnam in the current period, emphasizing the role of each citizen and support policies from the government.